Q1. [4]
Market for Goods
One way in which new consumers are created is through advertisements. As you know, advertisements make products appear desirable and necessary. They try to shape the minds of people and create new needs. Today we live in a world where advertisements surround us. They appear in newspapers, magazines, hoardings, street walls, television screens. But if we look back into history, we find that from the very beginning of the industrial age, advertisements have played a part in expanding the markets for products, and in shaping a new consumer culture. When Manchester industrialists began selling cloth in India, they put labels on the cloth bundles. The label was needed to make the place of manufacture and the name of the company familiar to the buyer. The label was also to be a mark of quality. When buyers saw 'MADE IN MANCHESTER' written in bold on the label, they were expected to feel confident about buying the cloth.
Read the given case and answer the questions that follow :
- (34.1) How was the marketing of goods done in India by the British ? [1]
- (34.2) How were the new consumers created through advertisement during colonial India ? [1]
- (34.3) Identify the messages conveyed through advertisements during industrialization. [2]
Previously asked in CBSE board exam
2023 32/1/1 Q34
Generated by claude-sonnet-4-6 · 2026-06-15 07:06 · grounding stimulus
Model Answer
(34.1) British Manchester industrialists marketed goods in India by putting labels on cloth bundles, mentioning the place of manufacture and the company name to make them familiar to Indian buyers.
(34.2) New consumers were created by making products appear desirable and necessary through advertisements. Advertisements shaped the minds of people and created new needs, thus expanding the market.
(34.3) Advertisements during industrialization conveyed two key messages:
- Quality assurance — Labels like 'MADE IN MANCHESTER' were meant to be a mark of quality, making buyers feel confident.
- Brand identity — The label made the place of manufacture and the company name familiar to the buyer, building trust in the product.
Source: The Age of Industrialisation, Market for Goods
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Explanation
- (34.1) is straightforward — focus on the label on cloth bundles with place of manufacture and company name.
- (34.2) Pick the direct line from the passage: advertisements make products "desirable and necessary" and "create new needs."
- (34.3) For 2 marks, give two distinct messages — quality (confidence in buying) and brand/identity (familiarity). Both are explicitly stated in the passage. Avoid going outside the passage for a source-based question.
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