(i)
(1) If the current is increased, the force on the conductor increases, so the displacement towards the left will be greater.
(2) A stronger horse-shoe magnet produces a stronger magnetic field, so the force increases and the displacement towards the left will be greater.
(3) If the direction of current is reversed, the direction of force reverses, so the conductor will now be displaced towards the right.
(ii) Fleming's Left-Hand Rule — Stretch the thumb, forefinger, and middle finger of the left hand so that they are mutually perpendicular. If the forefinger points in the direction of the magnetic field and the middle finger in the direction of current, then the thumb points in the direction of the force (motion) on the conductor.
Source: Chapter 12, Section 12.3
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