AI-generated practice question — model-generated for extra practice, not a previous-year CBSE board question.
Strategy 1 — Serialisation of novels in periodicals: Publishers serialised novels in newspapers and magazines, allowing readers to buy affordable installments instead of expensive complete books. This addressed the economic constraint that full-priced books were unaffordable for many, expanding readership among the working and middle classes.
Strategy 2 — Cheap paperback editions: During the Great Depression (1930s), publishers feared declining sales and released low-cost paperback editions to sustain purchases. This directly tackled the challenge of reduced consumer spending, ensuring books remained accessible during economic hardship.
Source: The Print Revolution and Its Impact, Chapter 5
---
The question asks for two strategies with analysis of the specific challenge each solved — so structure your answer in two clear labeled parts. Examiners look for: naming the strategy correctly, linking it to a specific challenge (economic/literacy/market decline), and briefly explaining the outcome. Avoid generic statements like "books became popular." The passage explicitly mentions serialisation, Shilling Series, and cheap paperbacks — use these precise examples.