Social Science (087) — AI-generated practice question

Manchester industrialists used images of Indian gods and goddesses because:

1. Divine approval: The association with familiar deities like Krishna, Lakshmi, or Saraswati gave the impression that the gods themselves approved the quality of the product.

1. Sense of familiarity: The imprinted image of Indian gods made goods manufactured in a foreign land appear somewhat familiar and trustworthy to Indian consumers.

1. Wider reach: Unlike text such as 'MADE IN MANCHESTER', religious images could connect even with illiterate buyers who could not read English.

Thus, divine imagery worked as a powerful emotional and cultural tool to win Indian consumers' confidence.

Source: Market for Goods, Chapter 4

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The examiner expects three distinct points matching the 3 marks. The key ideas from the passage are: divine approval, making foreign goods feel familiar, and the emotional/cultural appeal of religious imagery (which also bypasses the literacy barrier). Avoid writing vague statements — link each point clearly to why it was more effective than plain text. The phrase "divine approval" and "familiar to Indian people" are directly from the source and should appear in your answer.