AI-generated practice question — model-generated for extra practice, not a previous-year CBSE board question.
Even though books became cheaper after the printing press, literacy rates in Europe remained very low. Publishers adopted the following methods to reach a wider audience:
Thus, oral culture entered print, and printed material was orally transmitted, blurring the line between hearing and reading publics.
Source: Chapter 5, Section 3.1 – A New Reading Public
---
The examiner expects two clearly stated methods from the textbook. The key points are: (i) publishing illustrated ballads/folk tales, and (ii) public reading/recitation at villages and taverns. Avoid vague answers like "they made books cheaper" — the question specifically asks about reaching those who could not read. Mention the blurring of oral and reading cultures for the third mark.