Consider this situation: a government wants to rapidly spread awareness about a new health policy to people l…

Question

Consider this situation: a government wants to rapidly spread awareness about a new health policy to people living in remote villages who have limited access to the internet and newspapers. Based on your understanding of the means of communication in India, which medium would be most effective and why?

Accepted Answer

## Model Answer **Radio (All India Radio / Akashwani)** would be the most effective medium. **Reasons:** - All India Radio broadcasts programmes in **national, regional, and local languages**, reaching people across remote areas. - It does **not require internet or literacy**, making it accessible to villagers with limited resources. - Radio sets are affordable and widely available even in remote regions. - It is specifically designed for **mass communication** to create awareness about national programmes and policies among diverse populations across the country. *Source: Chapter 7, Mass Communication section* --- ## Explanation Examiners expect you to name **one specific medium** and justify it with **2–3 reasons directly from the chapter**. Radio is the textbook answer here because the passage explicitly states AIR broadcasts in local languages for various categories of people and mass communication creates awareness about national programmes. Avoid vague answers like "television"…

Social Science (087) — AI-generated practice question