The 7 C's of communication are principles that make communication effective. They are:

1. Clear — message should be easy to understand
2. Concise — brief and to the point
3. Concrete — specific and definite
4. Correct — accurate information
5. Coherent — logically connected
6. Complete — all necessary information included
7. Courteous — polite and respectful

Absence of any of these can lead to miscommunication.

Source: Chapter 1, Session 5 — Barriers to Effective Communication

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• The question asks you to simply list the 7 C's — no detailed explanation needed for 2 marks.
• Examiners expect all 7 terms correctly named. You may add a brief phrase for each to show understanding.
• Remember the mnemonic: Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous.
• The closing line about miscommunication adds value and shows you understand the purpose of these principles.

(A) Shut the front door.

An imperative sentence gives an order, command, request, or advice. Option (A) is a command, which makes it imperative.

Source: Session 7: Writing Skills — Sentences, Chapter 1

An imperative sentence shows an order or command and can end with a full stop or exclamation mark. Option (B) is declarative, (C) is interrogative, and (D) is exclamatory. Examiners expect you to correctly identify the type based on the purpose of the sentence.

Two elements of the communication cycle are:

1. Sender: The sender is the person who begins the communication by transmitting a message to another person.

1. Feedback: Feedback is the receiver's acknowledgement and response to the message. It completes the communication cycle by confirming the message was understood.

Source: Session 1, Communication Process and Elements; Session 4, Communication Cycle and Importance of Feedback

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The question asks to name AND discuss two elements, so each element needs a label plus a brief explanation — not just a list. Any two of the five elements (Sender, Message, Channel, Receiver, Feedback) are acceptable. Feedback is a strong choice because the textbook dedicates an entire session to it, giving you more to write. Keep each point to one sentence of description for a 2-mark answer.

(C) Written letters

Written letters are a form of verbal communication (written communication), whereas gestures, facial expressions, and posture are all examples of non-verbal communication.

Source: Session 2: Verbal Communication, Table 1.2; Session 3: Non-verbal Communication, Table 1.5 — Chapter 1

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Examiners expect students to know the distinction: verbal communication uses words — spoken or written (letters, emails, reports, SMS). Non-verbal communication uses body language — gestures, facial expressions, and posture. Options A, B, and D are explicitly listed as non-verbal in Table 1.4/1.5 of the textbook. Option C (written letters) is listed under "Written Communication" in Table 1.2, which is a type of verbal communication.

As a team leader of 20 people, I will use the following two methods for effective communication:

1. Small Group Communication (Team Meetings): I will conduct regular team meetings where all members can interact, share updates, and discuss issues. This ensures everyone receives the same information at the same time.

1. Written Communication (e-mail/Circulars): I will send e-mails or written messages to share instructions, updates, or important information, as it creates a record and reaches all members conveniently.

Source: Session 1: Methods of Communication; Session 2: Verbal Communication, Chapter 1

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• The examiner expects you to name the method and give a brief justification — not just list it.
• Both methods must be relevant to a team/group context. "Small group communication" and "written communication (e-mail)" are the strongest choices from the textbook for this scenario.
• Avoid writing only one method or giving very generic answers like "talking" without using correct textbook terminology.
• 2 marks = 1 mark per method (name + reason). Keep it tight.

(D) Small group communication

According to Table 1.2, Small Group Communication takes place when more than two people are involved and each participant can interact with the rest — meaning the group is small enough for everyone to communicate effectively with each other. Examples include board meetings and team meetings.

The four factors on the basis of which we can choose the right method of communication are:

1. Target audience — who the message is meant for.
2. Costs — the budget available for communication.
3. Kind/Type of information — the nature of the message to be conveyed.
4. Urgency/Priority — how quickly the message needs to reach the receiver.

Source: Chapter 1, Session 1 — Methods of Communication

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The textbook directly lists these four factors under "Choosing the right method of communication." Write all four with a one-line explanation each. Examiners expect all four points to be named correctly — missing any one may cost you half a mark. Avoid adding points not mentioned in the text.

(b) Public communication

Public communication takes place when one individual addresses a large gathering. Examples include election campaigns and public speeches by dignitaries.

Source: Session 2: Verbal Communication, Table 1.2, Chapter 1

The answer is directly from Table 1.2 in Session 2. The definition of Public Communication exactly matches the question — "This type of communication takes place when one individual addresses a large gathering." For MCQs, always look for the exact definition in the textbook. No extra writing needed beyond naming the option and a brief justification.